Oxytocin is a natural hormone made in the brain and released by the pituitary gland. It is involved in labor contractions, milk letdown during breastfeeding, bonding, attachment, stress response, sexual response, and emotional signaling. In the wellness setting, Oxytocin may be used for emotional connection or intimacy support, orgasmic-response support, sexual-comfort or arousal-support goals, stress-response or relaxation support, and social-affiliative or bonding support. Use in wellness settings is considered investigational/off-label.